KHAN M. ASIM
0037 TYBMM
RIZVI COLLEGE
SUBMITTED TO: PROF. KISHORE DAVE
ACKNOWLEDGMENT
I would like to express my gratitude and indebtedness to those who contributed their valuable time and guidance in helping me to achieve success in this project work.
Especially, I would like to express my sincere and whole-hearted thanks to Prof. Kishor Dave for his valuable experience, time and knowledge, and providing constant guidance to me in making this project a success.
Lastly, I would like to thank University of Mumbai for providing me an opportunity to study the business journalism and magazines.
(Khan M. Asim)
CONTENT
1. Introduction………………………………………………………01
2. Business India…………………………………………………03
3. Business Outlook……………………………………………05
4. Business Today…………………………………………………07
5. Conclusion………………………………………………………..09
INTRODUCTION
Definition of a Magazine - “ Any publication with a periodicity of one week or more is a Magazine”.
Magazines are a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by reader. Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.
Magazines fall into two broad categories: General magazines and niche magazines. In practice, magazines are subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publisher which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising.
General magazines are aimed at the public and are usually available through retail outlets. They range from general interest titles such as Front Line, outlook and, India Today which appeal to a broad spectrum of readers, to highly specialist titles covering particular hobbies, leisure pursuits or other interests. Among the hundreds or thousands of topics covered by specialist (niche) magazines are, for example, computer games, fishing, particular marques of automobile, particular kinds of music, and particualr political interest.
While most of these magazines are available in the whole of the country in which they are published, some are specific to a local area (for instance, The Week) and a relatively small number are available internationally – often throgh localised editions so that, for example, the copy of Maxim bought in the USA does not contain exactly the same articles as the edition on sale in the UK. Some, such as TV Guide are even tailored for local markets within a country. Most make the bulk of their money from advertising, and earn a smaller amount from the purchase price paid by readers; a few are free.
A subset of the general magazine is the customer magazine, a publication similar in format and style to a general magazine but issued by an organisation such as a club, a retailer or an airline to communicate with its customers. Such magazines are usually free to the reader; the quantity of advertising that they carry varies greatly; and their circulations range from very small to very large - in some countries customer magazines are among the highest-circulation general magazines.
Many business magazines are available only, or predominantly, on subscription. In some cases these subscriptions are available to any person prepared to pay; in others, free subscriptions are available to readers who meet a set of criteria established by the publisher. This practice, known as controlled circulation, is intended to guarantee to advertisers that the readership is relevant to their needs. Very often the two models, of paid-for subscriptions and controlled circulation, are mixed. Advertising is also an important source of revenue for business magazines.
Although similar to a magazine in some respects, an academic periodical featuring scholarly articles written in a more specialist register is usually called an "academic journal". Such publications typically carry little or no advertising. Periodical is the word usually used to describe magazines, journals, newspapers, newsletters, and anything else that is published in regular intervals for an indefinite period of time, but serial is sometimes used, especially in library and information science.
Many newspapers in their weekend editions incorporate magazine supplements, such as WE (HT) and TIMES LIFE (TOI).
The Gentleman's Magazine, first published in 1731, is considered to have been the first general-interest magazine. The oldest magazine still in print is The Scots Magazine, which was first published in 1739, though multiple changes in ownership and gaps in publication totaling over 90 years weaken that claim.
The most widely distributed magazine in the world is The Watchtower (founded in 1879). Its worldwide circulation including all editions comprises 32.4 million copies.
Size of a Magazine – Magazines are generally of 1 x 4 sizw (A4). Tabloid size magazines are generally confined to regional language newspapers.
Business journalism – It includes coverage of companies, the workplace, personal finance, and economics, including unemployment and other economic indicators. Business coverage gained prominence in the 1990s, with wider investment in the stock market and Globalisation. All major broadsheet newspapers carry a business section to a varying degree.
Business India – The magazine of the corporate world
Editor: Parthasarathi Swami
Cost: 15
Date: Feb 25, 2007
BUSINESS INDIA is India’s foremost business magazine. Launched in February 1978, this business fortnightly pioneered the market for business journalism, in India. Through the years, despite new entrants in the field, BUSINESS INDIA enjoys the enviable reputation of being India’s most respected and most credible business magazine.
BUSINESS INDIA is a magazine with a commitment and a purpose. The commitment is to a belief in the future of Indian society and the purpose of the magazine is to have an impact on its socio economic development and growth.
The magazine’s primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas in this regard.
The leading business magazine in India, BUSINESS INDIA is universally acknowledged as the most authoritative and trustworthy source of news, comment and analysis on business and the economy and is recognised as the premium platform for the dissemination of information and knowledge relating to Indian business and industry.
Informative, topical, objective and comprehensive BUSINESS INDIA provides the complete picture on Indian business and the economy. It packs its pages with indepth and analytical articles, focusing on different areas of interest and a variety of subjects which have a bearing on the mainstream of business. BUSINESS INDIA is constantly attuned to the changing needs of its readers and endeavors to satisfy these needs in the best possible manner.
Cover Story – After Corus (TATA Steel)
The acquisition of Corus is a redefining deal in the steel industry and will pave the way for TATA Steel’s growth over the next several decades.
Editorial – yes, publisher’s desk is available.
Size – A4
Lead paragraph – Not edited properly most of the lead para’s are of 50 - 60 words.
Spelling & Grammer - I didn’t find any spelling or grammatical error.
Sentence structure – Big, not in literary manner.
Display and Layout – Completely colour magazine with lots of images. 160 pages (including cover pages). Heading format is single page. An ad is there on almost every page, some are full page, half page or ¼ size.
Business Outlook – For Decision Makers
Editor in Chief: Vinod Mehta
Editor: Sonal Sachdev
Cost: Rs. 15
Date: Mar 05 2007
Business Outlook is an English news magazine in publication since October 1995. Vinod Mehta has been its editor-in-chief from its inception. Outlook has also spawned the specialised magazines. It is origianally owned by Hathway Investments Private Limited, it is now part of the Rajan Raheja Group. Some also link the publication as being part of Reliance Industries started to further their hold on political decisions. The magazine almost covers every aspect of business news the Industrial, economic, social, political, entertainment, health development, national and international issues.
Cover Story: TATA NEXT – If 2006 saw TaTa Tea and TaTa Steel emerge as global players, this year could see siblings TCS and VSNL make their mark as true-blue MNCs. Plus, Q & As with TATA and his A-team.
Editorial – No
News Coverage – Almost every aspect of business. Features, Stock exchange report, Views, Letters to the editor.
Best feature – Religion Comes Up Top – Television channels airing religious content have been growing in viewership and revenue.
Letters to the editor – Available
Target Audience – Middle and opportunist businessman.
Size – A4
Lead paragraph – Not edited properly most of the lead para’s are of more than 60 words.
Spelling & Grammer - I didn’t find any spelling or grammatical error.
Sentence structure – Very big, not in literary format.
Display and Layout – Completely colour magazine with lots of images. 110 pages (including cover pages). Heading format is both single and double page. An ad is there on almost every page, some are full page, half page or ¼ size.
Business Today – For managing tomorrow
Editorial Director: Prabhu Chawla
Editor: Aroon Purie
Cost – 15
Date – Feb 25, 2007
Even before India had an industry worth writing about it boasted three business magazines that could do the job. The youngest of these, Business Today, a product of the first wave of economic reforms (circa: 1991-92) is an unquestionable #1 in the market, on the basis of readership (7,54, 000 readers according to IRS R2, 2005 and 758,000 readers according to 2005’s National Readership Survey), share of advertising, and qualitative parameters such as writing-style, credibility, and the ability to capture business trends as they break.
Business Today is a member of India Today family. Congress with Prabhu Chawla as editor launched the India Today Group in 1976 with a single magazine. Now it is BJP no longer of Congress with Prabhu Chawla as editor and Arun Purie as editor in chief.
Today it is India's most diversified media group with interests in magazines, newspaper, television, radio, Internet, books and music. The group's portfolio includes 13 magazines, 3 radio stations, 2 TV channels, 1 newspaper, leading classical music label, book publishing and India's only book club. Through its subscribers, readers, viewers and listeners the group reaches out to over 35 million individuals. India Today is available in five different languages English, Hindi, Malayalam, Tamil and Telugu.
Cover Story – INDIA’S BEST BANKS – The annual Business Today-KPMG Survey of Best Banks in the Country.
Size – A4
Editorial – Available – About the cover story.
Letters to the editor – Available
Target Audience – Every businessman – from shopkeeper to industrialist.
Lead paragraph – Not edited properly most of the lead para’s are of 100 or more than 100 words.
Spelling & Grammer - I did not find any spelling or grammatical error.
Sentence structure – Very big, not in literary format.
Display and Layout – Completely colour magazine with lots of images. 220 + 72 (more –a free magazine on business and life style) = 290 pages (including cover pages). Heading format is single page. More ads than news - almost on every page (resembles to an ad magazine), some are full page, half page or ¼ size.
Conclusion
If we compare the three magazines, every one is good on its position. The professional format and colour images have been used. As compare to newspapers, magazines have longer life and more readership. These magazines have completely different outlook than daily papers.
These magazines cover almost every aspect of business news whether it is of current affairs or past follow up. These magazines follow different ideologies and are mouthpiece of any political party or industrial group.
As Business Outlook magazine is a part of Reliance Group to which they are using to get hold on political decisions and trade. The Saffron ideology of India Today is really a matter of concern, it has largest circulation in the country and the BJP and VHP are using it to spread its concept of Hindutva. Which are against the national interest and in business affairs such things cannot be tolerated.
All three magazines have almost equal size and giving more pages, also covering more topics. Except Business Today other two magazines have editorial.
In all the three magazines I did not find any factual or grammatical error but lead paragraph are not structured properly. Sentence structure is long and boring, very difficult to make reader to read whole story.
Every magazine has covered the Stock market reports, share values and mutual funds with continuous analysis. All are fully updated while Business Outlook and Business India covered TaTa Steel and Corus’s venture and profit Business Today conducted a survey on India’s number one bank.
Advertisements has more privilege to news, Business today resembles to an ad magazine.
Over all, I liked three of them but when it comes to give my own ratings and possible qualities I found in three of them, this is my conclusion:
1. Business India
2. Business Outlook
3. Business Today
Saturday, April 14, 2007
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